All presentations are sales presentations…

August 6, 2010

Why do we make presentations? The more I think about it, the more I realize that we do them because we want to sell something… maybe not a physical product, but something: maybe a viewpoint, some information, a concept, interest in your services,… whatever.  If you don’t want the audience to have “something” after your talk, why bother?

Next time you are doing a presentation, think about what you are selling…
and to whom you are selling…
only then can you decide on the perfect pitch, because you want to make that sale!!!

Advertisements

Over-coming my fears: Joining Toastmasters

July 28, 2010

In a previous post I urged people to practice what they preach.  I realize doing so is not always easy and may take some commitment. So I decided its time to do just that.  Everybody that knows me would know that I have many things to say about presentations, especially about people that cause “Death by Powerpoint”. Yet everybody that has ever listened to me would probably debate whether I have the right to talk about presentations… OK, I don’t think I am the worst speaker that exists, but I am certainly not the world’s leading practitioner as far as speaking is concerned. So the question is how to get better?

Read the rest of this entry »


Good presentations can’t salvage bad content

July 25, 2010

The number of presentations in the world must be staggering.  I would not know how to estimate it, but thinking about presentations made me think that we can classify any presentation in one of four quadrants: Read the rest of this entry »