Inspiration for making an impression with your slides…

September 26, 2010

Making a visual impression with your slides is important. Check out the video below (found via Garr’s posterous) to see the impressive stuff that Spitball media is doing… Wow! Read the rest of this entry »


5 Attention-grabbing tactics for your next presentation

August 30, 2010

Wondering why you loose your audience? Want to get more attention form your audience? Well, you have come to the right place.
In a previous post I had it in for agenda slides which potentially can get the audience to switch off before you start. I did offer some further tips in the return of the agenda slide, but of course the start of your presentation should not necessarily be the start of your presentation.  And here’s the shocker, neither needs a title slide be…
Read the rest of this entry »


Five sure-fire ways to get people’s attention.

August 27, 2010

People are busy.  It seems to me that if you want to get people’s attention you need to make sure that you earn it…

So I was thinking what works on me, i.e. how do people get my attention?

Turns out that if someone stand some chance to get my attention when he/she:

  • speaks to my curiosity in that they offer me some information I don’t have; of course it must be easy to access…
  • entertains me, i.e. I find his/her company, their writing, or whatever enjoyable in some way…
  • makes my life easier; here I speak about comfort, having less hassles, doing things faster, where I want, when I want to…
  • provides great service; it tends to make me feel special, although I realise its probably his/her attitude to life rather than me…
  • offers me just what I need, and not a million things more…

Of course critical in all of this is that they must be clear about what they offer, I (like most people) don’t like thinking about arbitrary crap all of the time…

Of course people build reputation, so getting attention is a good thing — if you can keep your promises.  A sure way to get attention, but of a negative way is to annoy them to no end… of course that will get you short-term attention and ensure that you will be ignored in future!

I suppose this what marketers do all day… But then I can’t understand why so little of the above things happen to me… Am I such a strange demographic?

So how do you get my attention?  Or better question what got your attention h


Is what you do worthy of people’s valuable attention?

August 25, 2010

I was reminded today about the importance of getting an audience attention. This in turn reminded me about a book I read some years ago by Davenport and Beck, The Attention Economy. They defined the concept of attention as:

“Attention is focused mental engagement on a particular item of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act.”

Thinking about this I again realized that there are so many things fighting for my attention. I may be aware of them, but till some cognition come into play I did not really give it any attention. I was thinking how many emails I get, how many new blog posts I become aware of in my RSS reader, status updates in Facebook, LinkedIn, not even to mention the tweets…

So how does one gets lured into giving something your valuable attention?  Then I remembered a copyblogger post which managed to get my attention earlier today “How to Write Eye-Catching Headlines transform Browsers into Buyers“. While the tips there is clearly aimed at people blogging for an income, many of it extrapolates well to other media.

Why would a recipient of an e-mail decide that it is worthy of actually applying some brain power to that e-mail you sent just now?  Why would somebody listen to your talk?  Why would some-one read your paper?

Why is anything worthy of your valuable attention?  I hope that my blog posts are worthy of your attention… Either way I intend exploring this issue a bit further in later blogs.

If you’ve read this far I hope I can assume that something got your attention. And since i don’t want to waste your valuable attention, why not share with me what you like. And, of course, also what you don’t like…