This Writing Wednesday promotes a straightforward idea: Headings build expectations. Choose them wisely!
To illustrate the idea I ponder some of the more common headings in a project proposal and what they say. Amazingly one often sees writing (at least at first draft stage) where the text does not live up to the expectation created by the heading. While this sometimes relate to the content, quite often it relates to the “voice” of the text. Read the rest of this entry »