I was reminded today about the importance of getting an audience attention. This in turn reminded me about a book I read some years ago by Davenport and Beck, The Attention Economy. They defined the concept of attention as:
“Attention is focused mental engagement on a particular item of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act.”
Thinking about this I again realized that there are so many things fighting for my attention. I may be aware of them, but till some cognition come into play I did not really give it any attention. I was thinking how many emails I get, how many new blog posts I become aware of in my RSS reader, status updates in Facebook, LinkedIn, not even to mention the tweets…
So how does one gets lured into giving something your valuable attention? Then I remembered a copyblogger post which managed to get my attention earlier today “How to Write Eye-Catching Headlines transform Browsers into Buyers“. While the tips there is clearly aimed at people blogging for an income, many of it extrapolates well to other media.
Why would a recipient of an e-mail decide that it is worthy of actually applying some brain power to that e-mail you sent just now? Why would somebody listen to your talk? Why would some-one read your paper?
Why is anything worthy of your valuable attention? I hope that my blog posts are worthy of your attention… Either way I intend exploring this issue a bit further in later blogs.
If you’ve read this far I hope I can assume that something got your attention. And since i don’t want to waste your valuable attention, why not share with me what you like. And, of course, also what you don’t like…