Having a clear vision?

Paging again through Chip and Dan Heath’s book “Made to Stick”, I was reminded of the need to have a clear vision.

They reminded me of the speech made by John F Kennedy in May 1961 to a special session of the USA Congress. Of course this is the infamous speech where he asked for funding for the space program that eventually lead to putting a man on the moon. After addressing some other strategic issues he ended his speech in the following way:

(03:02) “I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to earth…
(04:02) it will not be one man going to the moon, if we make this judgment affirmatively, it will be an entire nation. For all of us must work to put him there”

(for some reason wordpress don’t like me embedding the player, so click through to hear the recorded speech)

Can it be clearer?

In the book the Heath brothers compare this message to if JFK had been a modern-day CEO.  Maybe, he might have said (quoted from p.21 of Made to Stick):

“Our mission is to become the international leader in the space industry through maximum team-centered innovation and strategically targeted aerospace iniatives”

Hmmm, need I say more…  Don’t think so.

Well, you might not be developing mission and vision statements for the USA, or even for your company, or even for your department. BUT you need a vision statement of your own, one for yourself…


At this point I have to confess my own vision and mission is pretty blurry…  maybe I’ve been under the influence of too many typical-of-today vision and mission statements…

Well, officially I am on leave… maybe its an excellent time to think about a personal vision…

Do you have a simple, clear, consumer-friendly personal vision? Please, why don’t you share it with me and the rest of the world in the comments


5 Responses to Having a clear vision?

  1. Gary says:

    LearJet in 3 years, 40m Super Yacht in 6 years, :), gets me up in the Morning 😉

  2. Laurie says:

    How does JFK compare to Obama:

    “…we will ramp up robotic exploration of the solar system, including a probe of the Sun’s atmosphere; new scouting missions to Mars and other destinations; and an advanced telescope to follow Hubble, allowing us to peer deeper into the universe than ever before…”

    not really visionary

  3. Laurie says:

    Yea, remember Bush:

    For every fatal shooting, there were roughly three non-fatal shootings. And, folks, this is unacceptable in America. It’s just unacceptable. And we’re going to do something about it.

    You teach a child to read, and he or her will be able to pass a literacy test.

    Sometimes, Washington is one of these towns where the person – people who think they’ve got the sharp elbow is the most effective person.

    Redefining the role of the United States from enablers to keep the peace to enablers to keep the peace from peacekeepers is going to be an assignment.

    Gee, I’m laughing so hard I can see right now…

  4. […] a lot, and I’ve been contemplating life in general quite a lot (see some of my posts: “Having a clear vision?“, “A professor’s job“, “Investing time“) and realized that […]

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