Paging again through Chip and Dan Heath’s book “Made to Stick”, I was reminded of the need to have a clear vision.
They reminded me of the speech made by John F Kennedy in May 1961 to a special session of the USA Congress. Of course this is the infamous speech where he asked for funding for the space program that eventually lead to putting a man on the moon. After addressing some other strategic issues he ended his speech in the following way:
(03:02) “I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to earth…
(04:02) it will not be one man going to the moon, if we make this judgment affirmatively, it will be an entire nation. For all of us must work to put him there”
(for some reason wordpress don’t like me embedding the player, so click through to hear the recorded speech)
Can it be clearer?
In the book the Heath brothers compare this message to if JFK had been a modern-day CEO. Maybe, he might have said (quoted from p.21 of Made to Stick):
“Our mission is to become the international leader in the space industry through maximum team-centered innovation and strategically targeted aerospace iniatives”
Hmmm, need I say more… Don’t think so.
Well, you might not be developing mission and vision statements for the USA, or even for your company, or even for your department. BUT you need a vision statement of your own, one for yourself…
DO YOU KNOW WHERE YOU ARE HEADING…?
At this point I have to confess my own vision and mission is pretty blurry… maybe I’ve been under the influence of too many typical-of-today vision and mission statements…
Well, officially I am on leave… maybe its an excellent time to think about a personal vision…
Do you have a simple, clear, consumer-friendly personal vision? Please, why don’t you share it with me and the rest of the world in the comments